Patients living in the "new normal" expect smooth access to care and demand pertinent, timely, and educational content to make informed health decisions. In the current healthcare space, patient experience has become crucial, perfectly exemplifying the transition into a care continuum encompassing all channels to reach a larger audience, boost engagement, and ensure faster and better clinical outcomes.
Trends like automated scheduling around provider preferences and strategic engagement for better patient outreach are gradually becoming ubiquitous as numerous healthcare facilities adapt to the shift in patient expectations. In light of this, the industry is poised to witness a substantial rise in emerging technologies like AI/ML, IoT, augmented and virtual reality, digital twins, and remote tracking devices in 2023. Through this meteoric rise in tech adoption, healthcare organizations hope to deliver personalized care, improve service scalability, and boost collaboration.
In this edition of Healthcare Tech Outlook, we present some of the most promising companies in the patient experience space. The issue features thought leadership articles from Dr. Céline ORHOND, Director of Patient Relations and Experience, CLINIQUE PASTEUR Toulouse, and Elizabeth L. Holder, System Director of Patient Experience, SSM Health.
The edition also showcases innovative solutions from Doctor Genius, a leader deeply focusing on the patient acquisitions space. The company is featured as this edition's cover story because of its prowess in providing comprehensive marketing solutions that help boost online digital marketing presence and improve patient acquisition processes.
Leafing through these pages will give you comprehensive insights into the innovative trends and latest developments in the patient experience farming landscape to help you make informed decisions.
